Nike, Adidas, and perhaps some day to restore the original brand identity of its common

Di Tianxia think, is the local brand killer “localization.” 38 years old, she is responsible for China in the Infront Sports Basketball CBA league and national team sponsor customer service work, witnessed the Chinese sports brand in the international events sponsored by the growth. “Domestic brand began sponsoring the competition just does not understand the link too, have a one to explain, but the international brand is different, one up on Shumenshulu, looking the way it reflects the unique interests, such as domestic brands that have no place to put ads, to see people make, I want to dust pad, the clock on the advertising. ”

However, the CBA All-Star break this year, Di Tianxia that major events in the operation of domestic brands has been no difference, “all of the docking are very professional, tell the local and foreign,” a sudden, and even more mobile than foreign brands “They can not easily change the process, a decision-making process from the domestic to foreign countries and then come back, time cost is high.”

But the 30-year-old Liu Li-teh, or that really went beyond nike is not easy. He did not think that Nike’s success, there are elements of luck. “It has been for young people, innovation, and quite ahead of you to see the World Cup, in addition to Nike, as well as put on Facebook over Which video ad?”

Liu Li-teh present status, is the “Founder of shoe shopping.” Eight years ago, when Nike sports title Sina, Sina his staff as a direct docking with Nike, “a long period of time, Nike’s pace faster than other brands.” Since then, the title in 2003 Anta Sohu, Netease 2005 Lining Guan name in 2006, Sohu cooperate again with Adidas, and 361 ° and Tencent, it is already 2007.

Sina’s “I’m mad for the shoes’ Forum is a typical example. A long period of time, here is China’s only professional sports shoes forum, but here the discussion of shoes, only Nike. Liu Li-teh said, until 2007, began the forum was to discuss Ning’s “001″ series after 2008, began to appear Anta, figure.

Signing players, the team as well. Chinese basketball team to wear Nike is not accidental. Even with Adidas in the global market competition, world championships, Germany is also wearing Nike. “The United States is the world’s largest sports market in North America, they are from high school, college league began looking for potential investments and voice, even if the rich Chinese companies, we are unable to achieve this advantage, which is almost impossible to rely on their own efforts to reverse the . “Liu said Reed.

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